is this for me?

Below are some common questions and concerns that we've heard when talking to our clients.  We hope that this can answer some of your major questions, but if there is anything else you'd like to ask, we'd love to talk to you.  Please email us at brad@clarity-interactive.com, or call us at 317.733.2457.

i don't think i have enough data to make this work well...

It is true that having the right data is integral to the success of Crystal Clear Advantage.

That's why we help you to first, determine your campaign goals and second, evaluate whether you have the right data to ensure success.

Don't be intimidated, however. 

We will work hard to help you organize your data whether it's on a computer or written on reciepts. 

For companies that do not already have sufficient data for a full campaign, we can help acquire a filtered list that contains listings within specific target markets.

CCA not only uses existing or purchased data, but it develops it.  Surveying and Data Verification pages act to enhance and cleanse your list, so that your leads are more accurate and more easily convertable.

The result is the unique ability to leverage the knowledge you have about your customer, with the goal of driving revenue dollars.

sounds expensive, i'm not ready to spend the kind of money to make this happen...

Clarity Interactive firmly believes that marketing dollars should always be accountable to the bottom line - that includes any work that we do for you.

Because CCA is such a comprehensive marketing program it does have some additional costs beyond that of a traditional direct mailing. 

However, many are surprised at how little the extra investment can be - especially when considering the results.

Before Clarity Interactive makes any commitment with a client, we develop a detailed ROI analysis.  We give you a detailed projected cost of the program, and itemize each expense so that you can see exactly what you're paying for.  We will show you your break-even, your campaign goal, and several revenue projections based on different levels of campaign success.

We have found that for many companies big and small, CCA has the potential not only to pay for itself, but to truly drive revenue.

Our success is tied to that our clients; if we do not believe that your campaign will drive revenue for your company, we will be the first to let you know.

we already use an email marketing program...

CCA is not an email marketing solution.  In fact, it doesn't require an email address to work!  If you have a name and address, you have enough information to set up an effective and interactive marketing experience for your target market.

We feel that although email can be an effective and efficient way to communicate with clients, it can sometimes lacks the ability to create a personal connection with your customer.  Adding a PURL or a direct mailing piece to an email can help you connect with your customers in a much more personal way. 

we don't have the it staff to maintain a complex web application...

A PURL campaign generally lasts 90 days.  With each campaign, Clarity Interactive will fully maintain and update the websites according to any needs you may have.

The time that you spend is limited to our joint development of campaign strategies and goals, organization of your data, and the delivery of any images or text that you want us to use for the campaign.

does this even apply to my industry/product?

Simply put - yes.  Crystal Clear Advantage is a truly versatile marketing application.  We have discussed its benefits with:

Auto Dealerships, Non-Profit Organizations, Banks, Credit Unions, Financial Planners, Marketing Firms, Commercial Real Estate Companies, Personal Real Estate Agencies, Commercial Printers, Event Planners, Travel Agencies, Churches, Retail Stores and more.

Although each application is unique, Crystal Clear Advantage excites people because it is a fresh and new way to make a personal connection with customers, all while staying accountable to your bottom line.

but we're too small a company for this...

Crystal Clear Advantage is as scalable as it is versatile.  For most organizations, there is a reasonable break even point even with small numbers. 

The onset of digital printing technology allows for a new way of thinking about direct mailing.   Digitial, unlike traditional printing applications, is not based on "economy of scale".  This means that price per piece is not dependent upon the amount you order.

i've spent enough money already developing my website, another web application would be redundant...

Crystal Clear Advantage is designed to complement - not replace - your current website.  A CCA campaign is designed to last 90 days, so it is not a permanent web solution, but a way of driving customers to the webpage, or other resource that you have already invested in.

Crystal Clear Advantage allows an avenue for your customer to emotionally connect with your company and/or product.  Once you have made that connection, the customer is much more likely to remember your product or service when they are ready to buy!