step 1: data
You send us a list of your campaign target market - at minimum with names and mailing addresses.
Any additional attributes you know about them i.e. age, gender, income level, purchasing frequency, email, etc., all can be very useful information.
Don't know how to organize your data, or don't have any at all?
You're not alone! Many businesses have valuable data widely scattered throughout their organization. Others may have never kept customer data, or may be new and haven't yet developed a contact list.
No matter what the situation, Clarity Interactive can help you leverage any information you may already have, and acquire any additional data you need to ensure success.
This data set is the foundation of a Crystal Clear Advantage campaign, and it will be used, added to, and cleaned throughout the process.