step 2: direct mail and/or email
Click on Each of the Images Above to see a Sample Direct Mail Postcard
We help to develop and send out a themed direct mail and/or email that is personalized to each recipient. We can use variable images or text strings in each piece based on what you know about your target market.
In the above examples - we used Names and Sports as Personalized variables.
With each piece, we append a PURL, or personalized URL, and ask the client to log on to their own unique website.
These PURLS are formatted as such:
yourname.nameofcampaign.com